Privacy policy

Kafira Coffee Privacy Policy

Last updated: 28 August 2026

Kafira Coffee respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit kafiracoffee.com, make a purchase, contact us, subscribe to marketing or otherwise interact with Kafira Coffee.

Kafira Coffee is a trading name of AJF Commerce Ltd, a company registered in England and Wales under company number 16889585, with its registered office at 124 City Road, London, EC1V 2NX.

For the purposes of UK data protection law, AJF Commerce Ltd is the controller of your personal information.

If you have any questions about this Privacy Policy or how we use your information, you can contact us at info@kafiracoffee.com.

1. Personal information we collect

Depending on how you interact with us, we may collect:

  • your name;
  • billing and delivery address;
  • email address and telephone number;
  • order and transaction information;
  • payment-related information;
  • account information, if you create a customer account;
  • communications you send to us;
  • marketing preferences;
  • information about how you use our website, including pages viewed, interactions, device and browser information, IP address and approximate location derived from it; and
  • information collected using cookies and similar technologies where permitted.

Payment information is processed by our payment providers. Kafira does not need to directly store your complete payment card details in order to process your order.

2. How we collect your information

We may collect personal information:

  • directly from you when you place an order, create an account, contact us, submit a form or subscribe to marketing;
  • automatically when you use our website, subject to your cookie and privacy choices;
  • from Shopify and services connected to our Shopify store;
  • from payment, delivery and fulfilment providers where necessary to complete or support your order; and
  • from advertising, analytics or marketing platforms where permitted and where you have provided any consent required by law.

3. How we use your information

We use personal information where necessary to operate Kafira and provide our services, including to:

  • process, fulfil and deliver orders;
  • take and manage payments;
  • provide order and delivery updates;
  • manage returns, refunds and warranty claims;
  • respond to questions and provide customer support;
  • maintain customer accounts;
  • prevent fraud, misuse and security threats;
  • operate, maintain and improve our website;
  • understand how customers use our website and products;
  • collect and display customer reviews;
  • provide relevant marketing and advertising where permitted;
  • manage our business, records and legal obligations; and
  • establish, exercise or defend legal claims where necessary.

4. Our lawful bases for using personal information

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we rely on:

Contract – where processing is necessary to enter into or perform a contract with you, such as processing and delivering your order.

Legal obligation – where we need to process or retain information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests – where processing is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights. This may include improving our services, providing customer support, protecting our business, preventing fraud and maintaining appropriate business records.

Consent – where you have actively consented to particular processing, such as certain marketing communications, analytics, advertising or non-essential cookies and similar technologies.

Where processing relies on consent, you can withdraw that consent at any time.

5. Cookies, analytics and session recording

Our website uses cookies and similar technologies. Some are necessary for the website to function, including technologies used for security, checkout, shopping basket functionality and remembering essential choices.

With your consent where required, we may also use optional technologies for:

  • analytics and understanding how visitors use the website;
  • personalisation;
  • marketing and advertising; and
  • website improvement, including session replay or similar interaction analytics.

We currently use Propel Replays to help us understand how visitors interact with our website. Session replay may record interactions such as navigation, clicks and scrolling. We configure this service to respect applicable customer privacy choices and to avoid intentionally recording sensitive customer information.

You can accept, decline or manage optional cookies and technologies through the cookie controls displayed on our website. You can change your preferences later using the available privacy or cookie controls.

Necessary technologies may still operate where they are required for the website or a service you have requested to function.

The ICO confirms that non-essential cookies and similar technologies generally require an appropriate consent mechanism, while strictly necessary technologies can fall within an exception.

6. Marketing communications

If you subscribe to Kafira marketing, we may use your contact details to send you information about products, offers, launches and other Kafira news.

We use services including Klaviyo to help manage email marketing and related customer communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained in our emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending necessary service communications relating to an order, account, return, warranty claim or other transaction with you.

7. Reviews

We use Judge.me to collect and display customer reviews.

If you submit a review, information you choose to include in that review may be displayed publicly on our website. Depending on the review service and your choices, this may include your name or other information associated with the review.

Please avoid including information in a public review that you do not want other people to see.

8. Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce infrastructure we use to operate our website, process transactions and provide our online services. Shopify may process personal information relating to your use of our store in accordance with its own privacy practices and the services it provides to us.

Our Shopify store also uses Shopify's customer privacy tools to help manage privacy and cookie preferences.

9. Who we share personal information with

We may share personal information where reasonably necessary with organisations that help us operate Kafira, including:

  • Shopify and ecommerce service providers;
  • payment processors;
  • Royal Mail and other delivery or logistics providers;
  • email and marketing service providers;
  • website hosting, security, analytics and performance providers;
  • customer review providers;
  • customer support and communications providers;
  • professional advisers such as accountants, legal advisers or insurers where required;
  • government, regulatory, law enforcement or tax authorities where required by law; and
  • other organisations where necessary in connection with a restructuring, sale or transfer of all or part of our business.

We only share information where there is an appropriate reason to do so.

We do not sell your personal information to advertisers.

10. International transfers

Some of the organisations that provide services to us may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure an appropriate lawful transfer mechanism or safeguard applies where required by UK data protection law. This may include transfers to countries recognised as providing adequate protection or the use of approved contractual safeguards.

You can contact us if you would like further information about safeguards relevant to your personal information.

11. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and meeting legal, accounting, tax, warranty, fraud-prevention and dispute-resolution requirements.

Different types of information may therefore be retained for different periods.

When personal information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

12. How we protect your information

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping any account credentials associated with your Kafira account confidential.

13. Your data protection rights

Depending on the circumstances and applicable law, you may have the right to:

  • request access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete personal information;
  • ask us to restrict certain processing;
  • object to certain processing;
  • request transfer of certain information in a portable format;
  • withdraw consent where we rely on consent; and
  • object to direct marketing at any time.

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise your rights, contact info@kafiracoffee.com. We may need to verify your identity before fulfilling a request.

14. Children

Kafira's products and services are not intended for children, and we do not knowingly seek to collect personal information from children.

If you believe a child has provided personal information to us inappropriately, please contact us.

15. Third-party websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy information before providing them with personal information.

16. Complaints

If you have concerns about how we use your personal information, please contact us first at info@kafiracoffee.com so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office

You do not need to contact us before exercising your right to complain to the ICO.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

When we make changes, we will update the Last updated date at the top of this policy. Where appropriate, we may provide additional notice of significant changes.

18. Contact us

For questions, privacy requests or concerns about this Privacy Policy, contact:

Kafira Coffee
Trading name of AJF Commerce Ltd
Company number: 16889585
Registered office: 124 City Road, London, EC1V 2NX
Email: info@kafiracoffee.com